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It doesn’t matter what message, product, or service you are selling online, if you don’t build a mass movement of people who will pay to hear your message, it’s unlikely you will achieve success.
Expert Secrets Will Help You To:
Find your voice and give you the confidence to become a leader...
Build a mass movement of people whose lives you can affect...
Make this calling a career, where people will pay you for your advice...
Your message has the ability to change someone’s life...But only if you know how to get it into the hands of the people whose lives you have been called to change.
Expert Secrets will put your message into the hands of people who need it.
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Talk Triggers contains:
• Proprietary research into why and how customers talk
• More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses
• The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
• Surprises in the text that are (of course) word of mouth propellants
What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
There's a movement happening.
Content marketing through storytelling.
And not in the way you're used to it, with blog articles detailing case studies. Instead, these are deep, vulnerable stories about who we are. Through the stories and outlines inside The Copywriting Bible, you'll see just how anyone can push through the noise of online marketing to stand out.
Best yet, you will see how you can do it too. The most important part of each piece inside this book?
Its tangibility. You can feel the emotion of the story.
In these hundred outlines, you'll realize just how you can transfer that emotion to the reader, all while genuinely telling the story of your company in almost every piece.
If you're ready to understand storytelling copy, then let's break the internet.
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